GARY LEFFEW.
A LIFETIME OF
DARE TO BE GREAT.
WORLD CHAMPION. LIFELONG COACH. THE BULL GURU.
Gary Leffew knows what it takes to turn ambition into a ride that counts. A world champion bull rider and coach with more than 50 years of experience, he has devoted his life to helping riders develop their technique, confidence, and competitive mindset.
A CHAMPION’S FOUNDATION
Raised in Santa Maria, California, Gary followed his passion into professional rodeo and reached the National Finals Rodeo seven times. In 1970, he earned the world bull riding championship and the NFR aggregate title, covering nine of ten bulls.
His contribution to the sport has been recognized with induction into the ProRodeo Hall of Fame and the Bull Riders Hall of Fame, along with the PBR Ring of Honor in 2018.
THE MIND BEHIND THE RIDE
A difficult stretch early in Gary’s career changed the way he approached competition. Through Maxwell Maltz’s Psycho-Cybernetics, he discovered the value of visualization and mental rehearsal—principles that became central to both his riding and his coaching.
Today, Gary teaches riders to prepare their minds alongside their bodies. Focus, confidence, and purposeful practice are part of the work long before the gate opens.
A LEGACY BUILT THROUGH COACHING
Since opening his bull riding school in 1969, Gary has worked with riders from their first attempts through the highest levels of competition. His students include world champions, and his influence reaches generations of riders.
Known as the Bull Guru, Gary combines hands-on instruction, film study, targeted drills, and mental preparation. He looks at the individual rider, identifies what needs attention, and helps build a clear path forward.
BEYOND THE ARENA
Gary’s career also spans film, television, commercials, and stunt work. His projects include 8 Seconds, Deadwood, and Jackass. The New York Times short documentary The Bull Rider offers another look at his life and philosophy.
YOUR NEXT CHAPTER STARTS HERE
Gary now trains riders in Emory, Texas. Whether you’re building your foundation or preparing for competition, the goal is the same: understand your riding, strengthen your mindset, and make your practice count.
FOLLOW THE BULL GURU
Facebook: Gary Lee Leffew
Instagram: TheBullGuru
TikTok: @Bull_Guru
LET’S BUILD YOUR NEXT CHAPTER.
Ask about training with Gary, hosting a clinic, or working together. Tell us what you have in mind and we’ll help you take the next step.